Our Portfolios

Strategic investments across alternative asset classes

Recent Achievements

Milestones in our journey of excellence

KEZAD
Union Pouchlab
East Nova
2025 Oct

Distribution and Manufacturing in UAE

We have established joint venture companies in UAE to engage in the distribution and manufacturing of branded alternative nicotine products

UAE
2025 July

Nicotine Pouch Factory in Switzerland

We set up a factory in Switzerland with a local partner, dedicated to the production of high-quality nicotine pouch products

Manufacturing Switzerland
2025 May

Successful Takeover of HKEx Listed Company

We completed the acquisition of East Nova Holdings Limited (3626.HK), a company listed on the mainboard of Hong Kong Stock Exchange

Hong Kong
Learn more Visit EAST NOVA Website

Key Partners

Strategic alliances with industry leaders

Niconsult

NiConsult Schweiz AG

Niconsult is a Swiss consulting and technology partner focused on nicotine and functional pouches, aligning strategy, formulation, machinery, and materials to move ideas from concept to compliant, commercial reality.

Learn More
ANDS

ANDS

ANDS is a Middle East based institution dedicated to the goal of switching adult smokers to potentially reduced-risk products. Utilizing decades of combined experience in Tobacco, Electronic Nicotine Delivery Solutions, Heated Tobacco products, and FMCG.

Learn More